![]() Regular searchers who browse business profiles in search won’t see it. Keep in mind that only the account manager of this verified profile, and only when logged into their account, can see this tick. Do verified GBP profiles look different?Ī verified Google Business Profile has a blue checkmark badge with the text, “You manage this Business Profile,” below the business’s name, indicating that Google has verified this profile as an authentic representation of the business. This is a basic example of fraud, so make sure you’re aware of such cases. GBP profiles look more consistent and trustworthy when they’re optimized and edited by the actual owner.įinally, verifying your business can protect it from anyone trying to pose as a representative of it and claim the listing as their own. Make sure to read all the way to the end if you don’t want to miss important details about this feature.Īnother reason why having a GBP listing is crucial is because, according to Google, verified businesses are twice as likely to be considered reputable by users. We’ll describe this feature in more detail later on (in the last section of this article). Also, the platform’s newly released Local Marketing Module lets you monitor and manage your business listings and provides insights into the performance of your Google Business Profile. If you’re looking for a reliable way to track your rankings down to the zip code level, consider using SE Ranking’s search engine position tool. This is why it’s important to take control of the information included in your GBP profile. This means that if you have a GBP listing, your chances of appearing in the Local Pack are much higher than if you focus solely on ranking factors like links, reviews, citations, etc. Moreover, GBP signals (including proximity, categories, keyword in business title, etc.) make up 25% of all ranking factors in the Local Pack. Make changes to your business info across Google.Only after Google confirms your location can you do the following: Google has to confirm the physical location of your business and check whether you’re authorized to own a listing. The first and most important reason for GBP verification is simple: you won’t be able to manage your business information in Search, Maps, and other Google properties unless you verify it. Why verifying your GBP listing is so important ![]() In this article, we’ll go over every possible way to verify your listing, look at all the hidden pitfalls that you may face in the process, and then show you where to seek help in case you experience any difficulties. Many people struggle to verify their listing due to various reasons, such as losing postcards, not receiving them at all, and missing obvious points, eventually struggling to find any solution. But after taking a closer look, you’ll see that there’s much more to it. Now, the process can seem pretty straightforward at first glance because Google will give you clear instructions on how to verify your listing. What letter would you be happier to get: an acceptance letter from Hogwarts or a letter from Google? Everyone loves the wizard world, but if you’ve been waiting for your Google Business Profile verification code, chances are you’re more excited to see that nestled inside your envelope instead. Accessible on all major podcast platforms.
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